Goin’ App
The challenge consisted in creating an app to keep track of their habits and life goals and to help integrate them into their daily routine.
The app is created considering a single user persona and was developed in Italian according to the client’s request.
Goin’ App
User Personas
Alice was created based on the traits provided in the given interview.
👩🏻‍🦰 25-30 years old, an introvert, who wants to add new habits and life goals to her daily life.
User Personas
Idea Generation
Idea Generation
The interview of the user persona gave insights and a more in-depth view of her pain points and solutions were created to meet her needs.
User Journey
Two types of user journeys were considered to understand more about the process that the user persona does.
Mental Journey
The mental process Alice follows to create and keep track of her habits and goals without an app.
User Journey
The process of creating and keep tracking of habits and life goals with the app.
Lo-Fi > Hi-Fi Wireframe
Key Takeaways
The two types of good intentions are quite different among them:
- Tracking habits are something measurable with an algorithm.
- Life goals or personal goals are more emotional. They are created from an interior motive and it’s the user who decides when they have achieved them which means they are not measurable are the ones above.
During the creative process, all the solutions taken into consideration weren’t the right fit to solve the emotional part of the user’s needs.