Live Commerce
<Live Commerce> is a term used to describe an e-commerce combination with live streaming video.
Live Commerce
User Personas
Two personas from the given target groups were created.
👵🏻 65+ years old lady, married and retired, who wants to renew the furniture of her home.
👨 Young graduate in Interior Design of 25-30 years, who has just bought a house and must furnish it.
User Personas
Customer Journey
Customer Journey
Two personas from the given target groups were created.
Linear Customer Journey > Silvia has to redecorate one room of her house, making her journey a linear purchase process.
Circular Customer Journey > Daniele has to furnish all the rooms of his new house so his journey is a circular one.
User Testing & Findings
Two methods were used on the same users for the two target groups:
- Direct interview
- Task on the prototype
The Insecure
Main Characteristics:
- Tendency of wanting to be guided
- Higher average age
- In need of approval
- Less comfortable with digital
The Socially Anxious
This type of shopper <struggles> to relate to the store clerk.They fear that the salesperson will not act in their best interests and will guide them to the wrong purchase.
Main Characteristics:
- Prefer to buy alone
- Lower average age
- Reliance on online feedback
- Purchase from smartphone
Prototype V1 >> Final
The feedback received from the tests was implemented to create a better version of the product.